THIS IS RETAIL

  • ABOUT THE CAMPAIGN

Think you know retail? Think again.

Retail is about more than providing consumers with great products. In 2013, the National Retail Federation launched This is Retail to highlight the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation.

CAREERS

Retail supports 42 million American jobs. Think those are all behind a cash register? Retailers hire more finance employees than Wall Street; more engineers than Silicon Valley; and a whole lot of creative minds like photographers, web designers, marketers and writers. Career opportunities within the industry are endless.

COMMUNITY

Retail companies play a critical role in the communities they serve. From product donations and monetary aid in the wake of natural disasters to company-branded social responsibility programs and volunteer initiatives, retail companies and their employees give back and bring people together like it’s their business. 

INNOVATION

Retailers discover and drive innovation daily— paving the way for quicker access to product, smarter shopping through mobile, and better customer experience overall. Why? Because their customers demand it.

GET INVOLVED!

CONTACT

National Retail Federation
325 7th St NW
Suite #1100
Washington, DC 20004
(202) 783-7971
www.nrf.com
thisisretail@nrf.com