From Concept to Creation: Retail is Inspiration

The employees of Pear Tree Greetings connect everyday ideas and channel them creatively to bring beautiful products to life. Innovation is a key component of an e-commerce business like Pear Tree, which is why from conception to design and creation to delivery, each detail is artfully and thoughtfully planned to bring joy into customers' lives – one inspiring greeting card at a time.

This video features Pear Tree's Michelle Isebrand (product designer), Brandon Reibeling (product designer), Dani Budahn (marketing communications specialist), Kelsey Hildebrandt (production artist), and is narrated by Cathy Ostlie (copywriter).